{"id":27,"date":"2025-11-05T10:45:32","date_gmt":"2025-11-05T10:45:32","guid":{"rendered":"https:\/\/www.jourfixe.it\/informazioni\/"},"modified":"2026-10-28T09:26:31","modified_gmt":"2026-10-28T09:26:31","slug":"general-management","status":"publish","type":"page","link":"https:\/\/www.jourfixe.it\/en\/home\/general-management\/","title":{"rendered":"Caecilie Olive Hechtel"},"content":{"rendered":"
\n
\n
\n

Meet me where business, technology, organization, and the market intersect.<\/strong><\/h1>\n\n\n\n

Ho ricoperto ruoli di responsabilit\u00e0 crescente in aziende strutturate e in mercati soggetti a forti cambiamenti tecnologici, organizzativi e competitivi. Ho lavorato a stretto contatto con imprenditori, board e leadership team, assumendo in prima persona il peso delle decisioni.<\/p>\n\n\n\n

\"Caecilie
Caecilie Hechtel, Strategic Partner for Growth & Market Development<\/figcaption><\/figure>\n\n\n\n

Nel tempo, ho sperimentato in prima persona una tensione ricorrente: la crescente complessit\u00e0 delle decisioni strategiche rispetto alla capacit\u00e0 individuale di sostenerle nel tempo. Con l\u2019aumento delle responsabilit\u00e0, delle interdipendenze e della pressione decisionale, il pensiero individuale, per quanto competente, diventa insufficiente.
Not because of a lack of ability, but because complexity requires a different way of sharing ideas, methods, and responsibilities.<\/strong>.<\/p>\n\n\n\n

This experience has led to the creation of Jour Fixe<\/strong>. Non come servizio di consulenza tradizionale, ma come strumento per estendere il raggio decisionale dei vertici, facendo crescere figure chiave nel modo in cui pensano, decidono e sostengono le decisioni nel tempo.<\/p>\n\n\n\n

The common thread is the ability to take action at the intersection of strategy and operations, technology and business models, business development and organizational capabilities, and top-level decisions and execution.<\/p>\n\n\n\n

\n

Practice is the visible form of invisible leadership. Leaders do not demonstrate strength through improvisation but build trust through consistency of process.<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n

\n
\n

Areas of direct experience <\/strong><\/p>\n\n\n\n

\"\"<\/figure>
\n

Leadership and General Management <\/strong>in complex industrial environments <\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Management of strategic and<\/strong> <\/strong>organizational transformations<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Development and support of key figures<\/strong> <\/strong>involved in critical decisions<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Alignment between strategy, operations, and people<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/figure>
\n

Building decision-making methods<\/strong> in high-pressure contexts<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

\n

For over 25 years, I have been revamping and repositioning offerings, defining roles, and training the people who bring them to market <\/strong><\/h1>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Orto Verde (Covalm) - General manager, November 2022 - July 2025<\/strong> I led the general management of a complex agro-industrial cooperative in the B2B frozen vegetables sector: two plants, over 300 employees, 760 farmer-members, and over 8,000 hectares. I worked across the entire value chain - from agricultural sourcing and production to cold-chain logistics, commercial performance, business economics, and governance - within a highly seasonal and interconnected environment. The role was new to the organization; my mandate was to build a sustainable management model while also delivering results. This experience led to a transition toward a different, more sustainable organizational structure. <\/p>\n\n\n\n

Carrier \u2013 Business Development Director Europe, Carrier Controls e Automated Logic, June 2018 \u2013 December 2022<\/strong> Ho costruito il mercato della building automation in Italia, Spagna e Francia, con una rete di circa 50 system integrator, e poi posizionato le capacit\u00e0 BMS di Automated Logic dentro Carrier come Carrier Controls, oltre il tradizionale posizionamento SCADA per HVAC. Ho lavorato con grandi clienti e su gare per grandi progetti.<\/p>\n\n\n\n

nice&nesty \u2013 Owner, September 2013 \u2013 May 2018<\/strong> I founded and led a marketing and business development firm serving international companies and Italian SMEs. I designed and managed end-to-end digital campaigns for corporate clients such as Bayer, Pfizer, Chiesi, Domp\u00e9, and Stallergenes, making the channel\u2019s commercial effectiveness visible and measurable, and worked with SME owners on positioning, value propositions, and growth opportunities.<\/p>\n\n\n\n

Johnson Controls \u2013 Regional Director, January 2010 \u2013 August 2013<\/strong> Da Operations Director DACH a Business Development Director, e infine a General Manager Svizzera, con P&L completo su oltre 10 milioni di dollari. Ho trasformato capacit\u00e0 tecniche gi\u00e0 presenti in ECONEO, un servizio basato sui principi LEED per l’efficienza energetica degli edifici, dal concept alla vendita. Come General Manager ho portato il ROS dal 3% al 10% e raggiunto l’obiettivo EBITDA con tre mesi di anticipo.<\/p>\n\n\n\n

Fedrigoni \u2013 Sales and Marketing Manager Fabriano Boutique DACH, June 2008 \u2013 December 2009<\/strong> Full P&L responsibility for the DACH market, including the flagship store at Munich Airport, and overall responsibility for B2B sales. The mandate was to strengthen the brand\u2019s positioning among premium brands and increase sales from approximately 0.5 to 2 million euros.<\/p>\n\n\n\n

SIAD Group \u2013 Owner e CEO, October 2005 \u2013 December 2008<\/strong> I acquired a 51% stake in the SIAD Group and assumed direct responsibility for the business. I ensured business continuity for more than 300 former Agfa customers, managed inventory and spare parts from closed branches, and developed the market for new and used minilabs. I then launched a new online photo-book service, using licensed software from Albumprinter and HP Indigo digital printing, which reached approximately 3,000 end customers and about 300 affiliates within 18 months.<\/p>\n\n\n\n

Agfa \u2013 from1994 to 2005; Sales & Marketing Director Italy, November 2003 \u2013 August 2005<\/strong> From a business apprenticeship to European roles focused on SAP processes, Salesforce Automation, and CRM, all the way to a leadership position with full responsibility for the Consumer Imaging division in Italy\u201438 million euros in sales and 51 employees. In 2003, at age 29, I took on this role. I launched an industrial digital printing system costing approximately 1 million euros per unit and created LovePrint, a network of industrial printers, significantly exceeding the initial sales target.<\/p>\n\n\n\n

\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

Education<\/strong><\/h4>\n\n\n\n