Meet me where business, technology, organization, and the market intersect.
Ho ricoperto ruoli di responsabilità crescente in aziende strutturate e in mercati soggetti a forti cambiamenti tecnologici, organizzativi e competitivi. Ho lavorato a stretto contatto con imprenditori, board e leadership team, assumendo in prima persona il peso delle decisioni.
Nel tempo, ho sperimentato in prima persona una tensione ricorrente: la crescente complessità delle decisioni strategiche rispetto alla capacità individuale di sostenerle nel tempo. Con l’aumento delle responsabilità, delle interdipendenze e della pressione decisionale, il pensiero individuale, per quanto competente, diventa insufficiente.
Not because of a lack of ability, but because complexity requires a different way of sharing ideas, methods, and responsibilities..
This experience has led to the creation of Jour Fixe. Non come servizio di consulenza tradizionale, ma come strumento per estendere il raggio decisionale dei vertici, facendo crescere figure chiave nel modo in cui pensano, decidono e sostengono le decisioni nel tempo.
The common thread is the ability to take action at the intersection of strategy and operations, technology and business models, business development and organizational capabilities, and top-level decisions and execution.
Practice is the visible form of invisible leadership. Leaders do not demonstrate strength through improvisation but build trust through consistency of process.
Areas of direct experience
Leadership and General Management in complex industrial environments
Management of strategic and organizational transformations
Development and support of key figures involved in critical decisions
Alignment between strategy, operations, and people
Building decision-making methods in high-pressure contexts
For over 25 years, I have been revamping and repositioning offerings, defining roles, and training the people who bring them to market
Orto Verde (Covalm) - General manager, November 2022 - July 2025 I led the general management of a complex agro-industrial cooperative in the B2B frozen vegetables sector: two plants, over 300 employees, 760 farmer-members, and over 8,000 hectares. I worked across the entire value chain - from agricultural sourcing and production to cold-chain logistics, commercial performance, business economics, and governance - within a highly seasonal and interconnected environment. The role was new to the organization; my mandate was to build a sustainable management model while also delivering results. This experience led to a transition toward a different, more sustainable organizational structure.
Carrier – Business Development Director Europe, Carrier Controls e Automated Logic, June 2018 – December 2022 Ho costruito il mercato della building automation in Italia, Spagna e Francia, con una rete di circa 50 system integrator, e poi posizionato le capacità BMS di Automated Logic dentro Carrier come Carrier Controls, oltre il tradizionale posizionamento SCADA per HVAC. Ho lavorato con grandi clienti e su gare per grandi progetti.
nice&nesty – Owner, September 2013 – May 2018 I founded and led a marketing and business development firm serving international companies and Italian SMEs. I designed and managed end-to-end digital campaigns for corporate clients such as Bayer, Pfizer, Chiesi, Dompé, and Stallergenes, making the channel’s commercial effectiveness visible and measurable, and worked with SME owners on positioning, value propositions, and growth opportunities.
Johnson Controls – Regional Director, January 2010 – August 2013 Da Operations Director DACH a Business Development Director, e infine a General Manager Svizzera, con P&L completo su oltre 10 milioni di dollari. Ho trasformato capacità tecniche già presenti in ECONEO, un servizio basato sui principi LEED per l’efficienza energetica degli edifici, dal concept alla vendita. Come General Manager ho portato il ROS dal 3% al 10% e raggiunto l’obiettivo EBITDA con tre mesi di anticipo.
Fedrigoni – Sales and Marketing Manager Fabriano Boutique DACH, June 2008 – December 2009 Full P&L responsibility for the DACH market, including the flagship store at Munich Airport, and overall responsibility for B2B sales. The mandate was to strengthen the brand’s positioning among premium brands and increase sales from approximately 0.5 to 2 million euros.
SIAD Group – Owner e CEO, October 2005 – December 2008 I acquired a 51% stake in the SIAD Group and assumed direct responsibility for the business. I ensured business continuity for more than 300 former Agfa customers, managed inventory and spare parts from closed branches, and developed the market for new and used minilabs. I then launched a new online photo-book service, using licensed software from Albumprinter and HP Indigo digital printing, which reached approximately 3,000 end customers and about 300 affiliates within 18 months.
Agfa – from1994 to 2005; Sales & Marketing Director Italy, November 2003 – August 2005 From a business apprenticeship to European roles focused on SAP processes, Salesforce Automation, and CRM, all the way to a leadership position with full responsibility for the Consumer Imaging division in Italy—38 million euros in sales and 51 employees. In 2003, at age 29, I took on this role. I launched an industrial digital printing system costing approximately 1 million euros per unit and created LovePrint, a network of industrial printers, significantly exceeding the initial sales target.
Education
- Advanced Industrial Marketing Strategy (AIMS), INSEAD (2004)
- MBA in General Management, MIP Politecnico of Milano (2007–2009)
- Professional Coach Certified, FUTURE Coaching Academy (2019–2020)
- Non-Degree MBA for Entrepreneurs, Augment.org (dicembre 2025)
- Languages: Germans and Italian mother tongue; Fluent in English and French
Contesti di esperienza
- General management and leadership
- Business and market development
- Organizational and digital transformation
- Integration of technology, organization and business model
- Complex industrial supply chains
- Development of key roles and decision-making processes
Domains in which I have worked:
Building Automation
HVAC
Digital Products
Why Jour Fixe now
Every collaboration begins with a conversation: an opportunity to understand the context, the decisions at stake, and the level of complexity. Jour Fixe was born out of this experience. Not to replace leadership, but to make it sustainable over time.
Jour Fixe represents the natural synthesis of this process. It is a structured workspace that provides executive experience, methodology, and accountability without introducing new structures or fixed costs. It is a practical way to help senior management share strategic thinking with key figures while maintaining consistency, direction, and decision-making quality.
Jour Fixe was not created to replace leadership. It was created to make leadership sustainable over time.
The belief that method is the visible form of leadership that can handle complexity accompanies my work and guides every Jour Fixe path: well-constructed decisions, people who grow in responsibility, organizations that maintain consistency even in the most delicate moments.
If you have time, reflect for 5 minutes. If you don't have time, reflect for an hour.
Jour Fixe was born precisely from this idea: to create a regular one-hour space to think and decide methodically, when complexity makes it impossible to do so alone.